How to Grow Your Business with SEO and Facebook

Growing a business in 2016 is not the easiest thing in the world, given the complexities of the marketplace, economy, competition levels, and consumer savviness. You’ve got to be good. Real good. At growing businesses to make it happen.

There are two very specific measurable areas, however, that a small business could emphasize early focus on to get a great jump start on what it takes to not just survive, but to thrive in their local areas, and maybe even nationally or globally if they scale correctly.

Growth Catapult #1 — SEO.

SEO (Search Engine Optimization) is the practice of doing all the right things with your website and online to get Google to notice you, and correlate relevancy and authority with your site to what you do. So, for example, if you are a pet sitter in Raleigh, NC, then if someone searches for “pet sitter raleigh nc”, you would obviously want to be the top business in the #1 spot on Google, page 1. However, only one business gets that spot. And they get approximately 40-50% of all of the traffic – the people looking for that service by typing in that keyword on Google. So, what does it take? How could you be sitting in prime position #1, so that visitors are coming to your website, and hopefully taking action with you, because, well, you are amazing and are a darn good petter sitter in Raleigh. Hiring a professional SEO firm is ideal if you have the budget. Do that if you can. Otherwise, you’re going to have to spend a ton of time, resources, energy, even money to self-train and get yourself ramped up and ready to do SEO on your website for your business.

Growth Catapult #2 — Facebook.

Facebook is conquering the world. Yes, they own so much data, traffic, profiles, links, images, videos, just everything. They are where everyone goes now for news, what’s happening in the world, in their world with family and friends, and to connect with groups of like minded people who share interests. It makes sense then, if this is where everything is happening, and where everyone is going on a daily basis, that you need to get your business on Facebook, in a big way. Facebook ads are absolutely killer, because you can specifically target a demographic audience by location, interests, sex, income bracket, pretty much anything. It enables you to get so niche specific with your advertising which is what makes it so effective. You can build your tribe slowly on a small income or quickly with a huge income. And it is very scalable in a lot of ways. So again, how do you make Facebook ads an effective reality for your business? Hire an amazing internet marketing agency. For real. Don’t even try to shortcut and DIY this. You need to make sure you are not just wasting your budget without knowing what you are doing with Facebook advertising.

For more information, check out my good friends at TRIBE.LY who handle all things internet marketing. They will grow your business for you. Just trust me. Do it.

Need a Website Refresh? Modern, Responsive Design?

The internet has changed rapidly over the last couple years.

Now more of your customers are browsing the web with smartphones, tablets, and the device screen sizes are varying more than ever.

This means that responsive design is an absolute MUST in today’s marketplace. Responsive design means that your website adjusts to the screen size of the device that it’s being viewed on. No matter what the resolution, your website can look great and the message can be communicated clearly.

At AATTC we ensure that your company’s brand and message comes first and is bold and beautiful on smartphones, tablets, laptops and desktops. We work with you to put a project plan together for your website rehaul and will map out a wireframe that is perfect for attracting your ideal customers and moving them into your sales funnel.

After all, what good is solid web design if it doesn’t convert your visitors into leads, and your leads into buyers?

We use the WordPress platform for all of the websites that we build. We’ll help you make the conversion off of any platform whether its prestashop, joomla, weebly, wix, or whatever! WordPress is the strongest platform today for optimal design, speed, SEO, etc.

After everything’s all setup, we’ll give you and your entire team access to a tremendously valuable set of tutorials from WordPress Academy. That way you’ll be able to get your entire staff up to speed on how to maintain, and make changes to the website. The step by step video guides will make things incredibly simple.

When you are ready for a website refresh, and ready to clean up your design and introduce something fresh and responsive, give our team a call, and we’d be happy to show you the way.

We guarantee you’ll love what we develop together, and guarantee your customers will too!